When we talk to a new potential sponsor we frequently get a lot of questions if they are not in the marketing field. It is confusing when you talk about a digital only magazine where readership is not the important factor. For that reason, we created this quick guide which is a step by step of our process and FAQ at the end.
Benefits of Today Magazine Sponsorship
The #1 Benefit is People Respond Better To a Magazine Article versus some webpage or landing page.
Appearing in a magazine adds authority to the topic, as well as the expectation it is informing, not just selling. Our format is always a (disclosed) advertorial where we create something interesting for the reader and it also promotes the sponsor. This format is shown to get the best results in marketing.
Our distribution is not a traditional “hope they read it” strategy. Most print magazines end up in recycling because the print readership numbers are dropping every year and now is under 15 minutes per day. On the flip side, social media is over two hours per day and time spent consuming media online total is much higher than that. For that reason, we do paid distribution of your sponsored article through social and native engines so a large number of people who are local and who are likely buyers see your article.
1. Decide To Sponsor
When someone decides to sponsor we get the order form going and process the month one payment, which reoccurs each month but can be cancelled any time. We then work with you to produce your advertorial or a topical article with you as the sponsor within 7 days and publish it.
2. What You Need To Do
What we need from sponsor is help via interview questions, a clear outcome you want to get. We also need ads (we can help assemble) to include on the site which are posted in rotation as soon as ready. We also need basic desired audience details. Radius of business, gender, age category and income level if these things are factors.
When we publish your article, it spends time on the front page of the magazine. However, the more important aspect is that we spend a large portion of your sponsorship assuring it is seen by people WHERE people spend time. Social Media and thousands of sites all over. We do this by boosting your article in social as well as using native engines to promote the article on other major websites. Which ones? Many, and based on topic and performance it varies from sponsor to sponsor.
4. Month End
We do monthly reporting and show you views as well as full reads and which sources they came from. At the end of the month we can either re-promote the same article or you can sponsor a topical article that we change each month and promote in the same manner. You do not need to help provide information for topical articles although we do consult with you on topics.
FAQ – Answers to Common Questions
How many people will read the article?
Your article will be seen by many thousands of people, but actual readers will depend on the title and subject. This number is the click through number we report on. People actually reading you article are your legitimate best leads. They are interested in what you are saying and are likely to contact you at some point. Repeating the message month after month increases the change of getting in front of people at the right time.
More FAQ’s are coming but contact us if you have questions